Altruist, a brand with a mission

The mission, part 1

Top quality sunscreen for a reasonable price


Sunscreen needs to be more affordable

The founders of Altruist are concerned about the level of skin cancer and analysed that one of the reasons was that sunscreen is just too expensive to use on a daily basis. So, they decided to create a sunscreen that has all the characteristics to be a good alternative for daily use and is still affordable.

Altruist, your best buy

A sunscreen that you use daily should have the following characteristics. First of all, it needs to be a waterproof, broad spectrum sunscreen with a good protection on UVA and UVB. 

Then it needs to be easy to apply, have a pleasent sent and feel. Because the best sunscreen is the one you use. And if it is pleasent to use, you are more likely to use it frequently. 

Altruist sunscreen is a top quality product, has all the pleasant features and is affordable. Altruist should be your number one choice of sun protection and skin care.

The mission, part 2

Better education and awareness


Use sunscreen everyday

There is a lot of misconception on using sunscreen. When to use, how to use, which one to use. Everyone seems to have his or her own opinion about it. According to Andrew Birnie of Altruist it is quite simple: All people who go outsided need to use sunscreen everyday! 

 Also people with colour?

The simple answer is “yes, also people with colour.” A person with colour has less change on sunburn and skin cancer, although the changes are still real.  But the effect from UVA radiation on ageing of the skin is always there. So if you want to prevent wrinkles, uneven skin tone and pigmentation, use sunscreen every day. 

How to apply sunscreen correct

Best is to implement applying sunscreen on the not covered skin parts in your morning routine and then repeat it during the day every few hours depending on the exposure and intensity of the solar radiation. Especially your face and neck are important. Make sure it is an even layer that covers your skin completely. Most people don’t use enough. 

A good sunscreen lotion is waterproof, but this doesn’t mean you don’t need to re-apply after swimming or towelling.

For more answers, see our frequently asked questions section about how to use sunscreen.

The mission, part 3

Free sunscreen for people with Albinism


Altruist and profit

Altruist is a not for profit organisation. Their purpose is not to maximize their profit, but to maximize the donations to persons with albinism and other people with vulnerable skin. And because they believe that sunscreen needs to be affordable, their price is lower than other sunscreen lotions.

The more they sell, and the more Conec Care sells, the more sunscreen will be donated. So, if you buy Altruist products instead of other brands, you help yourself, because you buy a good product for a lower price, and the many men, women and children with albinism that can’t live without this sunscreen. 

Altruist is donating directly to the dutch African Albinism Foundation, that supports persons with albinism in 12 African countries by providing them with sunscreen. 

In the Spotlight

Altruist anti-redness & pigmentation

Altruist Anti-Redness and Pigmentation is a green tinted moisturiser and daycream; developed especially for hypersensitive and redness-prone skin, providing instant, gentle and long term improvement. Combining redness concealing technology with redness reducing active plant complex. Leaves a light brown even finish on the skin.

High quality, broad spectrum SPF50 and 5 star UVA ultra UVA sunscreen with additional protection against visible light (including high energy blue light).  

Altruist Anti-redness and Pigmentation is great for those suffering from rosacea, acne prone skin, sensitive red skin and redness associated with scarring, irregular pigmentation on the face, hormonally induced pigmentation (melasma/chloasma).


Fragrance free



the questions about Altruist as a brand

Frequently asked questions

These questions and answers are from the website of Altruist.The answers are from dr. Andrew Birnie co-founder of Altruist. If you have more questions about the brand and the choices the company has made, feel free to ask.

What is the shelf life of Altruist Dermatologist sunscreen?

Once opened the shelf life is 12 months, unopened it’s about 3 years.

Does Altruist test on animals?

As far as we are aware, It’s against EU law for any cosmetic to be tested on animals and we definitely have not been tested on animals.  We cannot speak for any historical processes which have been used in the development of sunscreen products, filters or ingredients in general, we can only vouch for our product.

Is Altruist vegan?

Given the interest in this issue we have investigated further and we know that the components are fully vegan except for Xanthan Gum as there are enzymes used during a fermentation process to get Xanthan Gum. The typical production process of Xanthan uses Iysozyme derived from the egg white of chicken eggs

Is Altruist reef safe?

Altruist is looking into this further, but at present, there appears to be no clear opinion on if there are really reef-safe sunscreens. We did focus on this issue when created Altruist and do not use oxybenzone and octinoxate.

Why is Altruist so cheap?

Altruist is looking into this further, but at present, there appears to be no clear opinion on if there are really reef-safe sunscreens. We did focus on this issue when created Altruist and do not use oxybenzone and octinoxate.

Where to buy?

The Altruist suncreams are available at your Dermatologist, Pharmacy and Beauty Salon. If it is not (yet) available at your favourite spot, tip them.

Do you want to become a dealer of the Altruist product line? Let us know. Conec Care is official distributor of Altruist products for the African Continent. Our warehouses are in Nairobi Kenya and in The Netherlands.

Drop Us a Line

Don’t be shy. Let us know if you have any questions!

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